677 clicks
Organic Clicks
Website generated 677 organic clicks from Google Search between August 2025 and February 2026 according to Google Search Console.
157K
Search Impressions
The website appeared in Google search results over 157,000 times, indicating strong growth in keyword visibility.
662 keywords
Ranking Keywords
Keyword tracking in Serpstat shows Flush & Rush ranking for 662 keywords across Cape Town plumbing searches.
212 keywords improved
Keyword Movement
Serpstat rank tracking shows 212 keywords increased in position, indicating strong SEO growth from service pages and suburb landing pages.
120+ pages
Indexed SEO Pages
Google Search Console shows 122 indexed pages, increasing topical authority across plumbing and location keywords.
Flush & Rush Plumbing was launched in early 2025 with a newly registered domain and almost no online authority. By September 2025 the website had very limited content, no suburb-specific landing pages, and minimal visibility in Google search results.
The company was not appearing in the Google Local Map Pack for competitive Cape Town plumbing searches, meaning most potential customers could not find the business organically.
The site also lacked modern SEO signals such as:
Because of this, the business relied almost entirely on paid advertising and word-of-mouth for lead generation.
The challenge was to build a strong organic search presence for a very young domain in a competitive local services market.
Beginning in September 2025, a full local SEO and GEO strategy was implemented.
The website structure was rebuilt around service-specific and geo-targeted landing pages, covering multiple Cape Town suburbs. These pages allowed the site to target high-intent searches such as “plumber Sea Point”, “emergency plumber Durbanville”, and similar local queries.
A Google Business Profile optimisation programme was also launched, including proper service categories, service listings, and ongoing review acquisition.
To strengthen authority signals, the site introduced:
A content marketing strategy was implemented with blog articles targeting common plumbing problems and informational search queries.
This combination of technical SEO, local SEO, and content marketing helped Google better understand the site’s relevance for Cape Town plumbing searches.
Absolutely outstanding service! The team arrived quickly, diagnosed the issue, and had my drains unblocked in no time. Highly recommend!
John D, Cape Town
Client
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